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In this episode, Roger discusses how to double your sales.
Some great tips on how to change your mindset.
- It’s about solving your customer’s problem, not trying to sell your product to potential customers. Problem
2. It’s about defining the promise to your customer, what are you going to solve for them. Promise
3. What is your promise to your customer, how are you going to be different to your competitors? Product
4. Finally, what is the proof that you have done this before? Proof
As bonuses, he talks about Price and Purpose
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