You have a product idea – how do you go about launching it to your market? What are some good steps to follow to ensure a successful product launch?
Roger Hamilton goes through three simple and sensible steps in this video to ensure you are launching your product to an intended audience.
The basic steps are to:
- test your market, this can be easily done through social media. Ask what your target market are looking to solve, would they like to buy your product?
- launch your product on a fundraising site, such as Indiegogo. This will ensure you have customers before you invest your time and effort on creating a product
- create and launch your product. Make sure you have 100 customers before you go into production.
posted from http://youtu.be/RQoItE9SzUw